Loud Ties: The Most Underrated Bad Accessory

Wedding guests laughing together in suits, each wearing a bright printed loud tie

A loud tie is the cheapest, smallest, most portable way to wreck a room's expectations, and it slips past every dress code in Britain because those codes demand a tie without ever saying what goes on it. Wear it with the matching shirt, the matching blazer and the matching bucket hat if you own them. Below: the full print range, the occasions, knots, length, fabric, care and the reason any of it exists.

You own a suit. You own three or four shirts that go with it. And every single time an invitation lands, you put on some version of the same outfit as every other bloke in the room, and the evening happens to you rather than around you.

That is the problem a loud tie fixes, and it fixes it for less than the cost of a taxi. A ridiculous tie is the one item that satisfies every dress code in Britain while making you the most interesting thing at the table. It is small, it travels, it works all year, and nobody who runs a venue has ever written a rule about what may be printed on it.

This guide covers the whole lot: the range print by print, where a loud tie does the most damage, knots, length, care, group orders, and why a daft bit of neckwear ended up funding mental health charities.

Why The Loud Tie Is The Most Underrated Thing You Can Own

The accessory nobody remembers to buy

People find us through the shirts. That is fine, the shirts are doing their job. But the item that changes the most nights out, per pound spent, is the one sitting quietly in the loud ties collection getting overlooked by everybody.

A tie is small. It costs less than a round in most London pubs. It fits in a jacket pocket, a glovebox, a rucksack side pouch, or rolled inside a shoe if you pack like an animal. And unlike almost everything else in your wardrobe, it goes exactly where people's eyes already are, which is your face and the twelve inches directly beneath it.

We have watched this happen at hundreds of events now. A bloke turns up to a wedding in the same suit as forty other blokes. The only thing distinguishing him is a strip of fabric covered in flamingos. He gets talked to all night. That is the entire mechanism, and it costs about the same as a taxi home.

Small item, enormous reaction

Loud shirts get a reaction because they are big. A loud tie gets a reaction because it is small and someone has to notice it, and noticing something feels like discovering it. There is a delay of about two seconds while a stranger works out what they are looking at, and that gap is where every good conversation of the night gets started.

The mushrooms one does this best. Someone clocks it across a table, squints, then says the thing everybody says, which is a variation on "hang on, are those what I think they are." You are now three sentences into talking to a person you had never met. Nobody achieves that with a navy tie from a supermarket multipack.

We named this post around the word underrated for a reason. Ties are the part of the range that customers buy second, love most, and then message us about because they cannot believe how much mileage they got out of a thing that folds into a wallet.

It travels better than anything you own

Take the tie abroad. Genuinely. It weighs nothing, it does not crease in a way that anybody will detect from a metre away, and it converts a plain hotel-room outfit into an event without you carting a suitcase of prints through Stansted.

Every group we know that does a stag weekend ends up with one bloke who packed a spare tie and became the most popular man in the party by Saturday lunchtime. Our stag do guide covers the bigger packing question, but the tie is the item that punches hardest for its size. British sporting summers are packed with occasions where this matters, and VisitBritain's sporting calendar is a decent map of where they all land.

The Dress Code Loophole Nobody Mentions

What "jacket and tie required" actually says

Read any British dress code properly and you find the same thing. They tell you a tie is required. They do not tell you what may be on it. Every rule in the country is written about the presence of the object, not the content of the object, and that gap is the single best thing about our entire tie range.

The Henley Royal Regatta Stewards' Enclosure code asks gentlemen for a lounge suit or a jacket with trousers, together with a tie or a cravat if you prefer. Note what is missing from that sentence: any mention whatsoever of the print. The Regatta Enclosure is looser still, and the event FAQ spends more words on umbrellas than on what your neckwear may depict.

This is not a trick or a technicality you argue with a steward about. You are wearing a tie. You have satisfied the requirement. The requirement simply never anticipated a man arriving with unicorns on his chest, and that is not your problem to solve.

Ascot, Henley and the British occasionwear rulebook

Royal Ascot is the strictest one people actually attend, and it is still built the same way. The full enclosure-by-enclosure dress code specifies morning dress with a waistcoat and tie for the Royal Enclosure, and smart daywear elsewhere. Colours of the suit are named. The tie's contents are not. Etiquette specialists and even Forbes write thousands of words on hat brim widths and hemlines, and still nobody legislates the tie.

The same goes down the ladder. Guides to the wider Ascot week and local listings like Windsor's own event page talk about arrival times, badges and enclosures. The neckwear question stops at "wear one."

We are not suggesting you talk your way into the Royal Enclosure in a tie covered in aubergines. We are pointing out that ninety percent of the events you will actually attend this year sit well below that bar, and every one of them will accept a ridiculous tie without a word said.

The office, the golf club and the wedding marquee

Office dress codes are the softest target going. Most now say "smart" and leave it there, which means a tie is a bonus rather than a demand, and turning up in one buys you enormous goodwill regardless of what is printed on it. You have exceeded the code. Nobody audits the aubergines.

Golf clubs are stricter and more fun for it. Clubhouse rules routinely ask for a collar, and plenty of the older ones still want a tie in the dining room after play. Writers on traditional golf attire and country club dress take this deadly seriously, which is precisely why arriving with a flamingo on your chest lands so well. Rule followed. Room delighted.

Weddings are the best of the lot. Wedding advice, including the fairly buttoned-up guidance at The Knot, tends to worry about not upstaging anyone. Fair enough on the day itself. But the groom's party, the ushers, the stag reunion table at the back: that is where a set of matching loud ties turns twelve blokes in identical grey suits into a photograph people keep.

A Short, Slightly Daft History Of The Necktie

Croatian mercenaries started all this

The tie is not an English invention and it was never sensible. It arrives through Croatian soldiers fighting in the French army during the Thirty Years' War, wearing knotted neckerchiefs the French found extremely stylish and promptly nicked. The word cravat comes from that borrowing, and the story is told properly by Expat in Croatia.

Croatia has never let this go, and good on them. The kravata is treated as national heritage, and Zagreb writers will tell you at length how a bit of military neckwear conquered the planet.

Best detail of the lot: the nonprofit Academia Cravatica once wrapped the Roman arena at Pula in a colossal red tie. That is a whole organisation dedicated to neckwear heritage doing the single loudest thing you can do with a tie, on a two-thousand-year-old building. There is a full academic write-up of the tie as national symbol if you want the serious version.

From battlefield flourish to office uniform

Somewhere between the seventeenth century and the modern open-plan office, the tie stopped being a flourish and became a leash. It got narrower, then wider, then narrower again, and along the way it collected an entire mythology about knots and dimples and what your choice of stripe says about your school.

The Windsor knot, the fat one everybody has heard of, gets attributed to the Duke of Windsor. The four-in-hand is the loose, slightly lopsided one most men actually tie without knowing its name. Both are just methods of folding a rectangle. The reverence they attract is a bit mad when you say it out loud.

None of this history is a reason to wear a boring one. If anything it is the opposite. The object was invented as decoration by soldiers showing off, then got flattened into corporate wallpaper. Putting mushrooms on it is closer to the original spirit than a navy stripe ever was.

Necktie Day, and the joke that got away

There is an actual Necktie Day in the calendar, on 18 October, which exists mostly because Croatia decided the world should acknowledge what it started. Cravat Day coverage treats it with the mix of pride and silliness we approve of enormously.

Mark it in your calendar. It is a free, sanctioned, internationally recognised excuse to wear something absurd around your neck to work and cite heritage when questioned. We could not have designed a better one ourselves.

It also sits neatly next to the other dates worth targeting: Movember in November, Christmas do season straight after, then race days and weddings from spring onwards. That is most of the year covered by a single item.

The Bad Shirt Club Loud Tie Range, Print By Print

Animals, flamingos and leopard print

The animal prints are where most people start, because they read from across a room and they suit absolutely everybody. The Bananas For Flamingos Tie Set is our loudest pink, and it has the strange effect of making the wearer look like he is having a better day than he is. The Flamingo Fandango Tie Set runs the same bird through a busier layout, and it pairs with a matching shirt, blazer, bucket hat and shorts if you want the full four-piece.

Leopard print is the other big seller. The Leopard Kiss Tie Set and the Turquoise Leopard Print Tie Set take a pattern people associate with a certain kind of confidence and put it somewhere nobody expects. The turquoise one in particular is filthy in the best way, all electric blue and spots, and it goes hard against a plain suit or against the matching leopard shirt.

Every tie in the range arrives as a set with a matching pocket square, which is the detail that quietly upgrades the whole thing. You are not wearing one item. You are wearing a coordinated two-piece that happens to be covered in big cats.

Psychedelia, mushrooms and outer space

This is the section that produces the most double-takes. The Shroom Tie Set and the Black Out Mushroom Tie Set do the two-second delay thing better than anything else we make: someone notices, processes, then grins. The blacked-out version is the more wearable of the pair at a formal do, and it still gets a reaction at every table it passes.

The Magical Psychedelic Tie Set is the full swirl, closer to a sixties poster than to neckwear, and it has a matching shirt, blazer and bucket hat behind it. The Trippy Space Tie Set puts UFOs and smiley faces where a paisley normally goes, and it is the one customers most often buy alongside the matching shirt for a full outfit.

If you want the whole trippy family, the shirt collection and the blazer collection carry the same prints, so the tie becomes the piece that finishes a set rather than the piece that stands alone.

Sport, occasion and cause prints

Sport is a big chunk of the range because sport is where British men accept being ridiculous most readily. The DRS To Impress F1 Tie Set is built for a race weekend, and it does very well at Silverstone where half the grandstand is already in team colours. The Scrum On My Face Rugby Tie Set covers the Six Nations and every rugby club dinner in the country.

Occasion prints carry the calendar. The St Patricks Day Tie Set handles March, the Retro Sticker Tie Set and the Fluorescent Fruit Fiesta Tie Set handle summer parties, and the Unicorn Poo Tie Set handles any occasion where somebody needs taking down a peg.

Then there are the cause prints. The LGBTQ Pride Tie Set is the one people buy for Pride season and then wear all year. The Jolly Todger Eggplant Tie Set is our most-reported-to-HR item and we are quietly proud of it. Whichever you pick, profits back mental health charities, which is covered properly further down and is the reason any of this exists at all.

The pocket square nobody expects

Every set includes a matching pocket square, and it is the most underused item we sell. Blokes put the tie on, leave the square in the packet, and miss the half of the set that does the quiet work.

A matching square turns a funny tie into a considered pair of items, which is the exact moment somebody decides you did this on purpose rather than by accident. It also gives you a second hit of the print at chest height, roughly where a camera lands at a wedding.

Fold it loosely, let a bit of the pattern show, and stop worrying about the technique. Nobody has ever examined a pocket square fold at a party.

Tie Set, Matching Set, Full Clash: How Far To Take It

Level one: the tie set on its own

The entry point. Tie plus matching pocket square, worn with whatever suit you already own. This is the version most people buy first and it is the one that gets the most comments per pound, because a suit sets an expectation and the tie detonates it.

It works because everything around it is already familiar. People are not looking at your outfit, they are looking at your suit, and then they notice a strip of psychedelic mushrooms running down the middle of it. That is the joke landing.

Perfectly good place to stop. Also a terrible place to stop, because there are three more levels and they are all better.

Level two: tie plus matching shirt

Now you are building. Several of our tie prints exist as full Hawaiian shirts, and wearing both at once is not a clash to be managed, it is a matching set. Shroom tie with Shroom shirt. Trippy Space tie with Trippy Space shirt. Flamingo Fandango right through.

The effect is completely different from level one. Level one looks like a man with one good joke. Level two looks like a man who committed, which is funnier and considerably more impressive. Groups do this well: eight lads in matching print at a wedding reception is a photograph that gets sent round for years.

Our full guide to bad shirts goes deeper on the shirt side if you want to build outward from the tie.

Level three and four: the full loud outfit

Level three adds the blazer. Flamingo Fandango, Shroom and Unicorn Poo all exist as blazers, and a matching blazer, shirt and tie in the same print is the most committed thing you can wear to an occasion that has chairs with bows on them.

Level four adds the hat, the shorts or the bum bag, depending on how formal the room is. There is no upper limit here and we have never once seen someone regret going further. The blokes who come back with the best stories are the ones wearing four of our items at once.

Level What you are wearing Best for Reaction
One Tie and matching pocket square Office, wedding guest, funeral of someone who would have found it funny Double takes and one very good conversation
Two Tie plus matching shirt Race day, rugby dinner, stag reunion Photographs all night
Three Tie, shirt and blazer, same print Weddings, Christmas do, awards nights You become the event
Four Add hat, shorts or bum bag Festivals, stag weekends, golf days, holidays Strangers ask for pictures

Occasions Where A Loud Tie Does The Most Damage

Weddings and the top table

Weddings are the highest-return occasion for a loud tie in Britain, because the baseline is so grey. Forty men, four suit colours between them, and one bloke with fruit on his chest. Guess who gets talked to.

The move that works best is a group buy. Ushers in matching loud ties, or the whole stag party wearing the same print at the evening do, turns a standard reception into something people photograph. It also gives the groom's mates a shared uniform without anybody needing to hire anything.

A word on timing that is practical rather than restrictive: if the ceremony is somebody's church-and-tradition day, the evening reception is where the ties earn their money. Not because you should tone anything down, but because the dance floor is where the reaction is loudest.

Race days, rugby and the Grand Prix

Race days are built for this. The dress codes ask for a tie, the crowd is already dressed up, and everyone has had a drink by half two. Ascot, Aintree, Cheltenham, Goodwood: the same equation everywhere.

Motorsport is even better because the whole sport is loud by default. The British Grand Prix weekend is a sea of team kit, and a DRS To Impress tie sits perfectly inside that. If you are travelling in, the coach services run right to the circuit, and the history of Silverstone is a decent read on the way. There is even a Grand Prix Ball, which is exactly the sort of black-tie event this tie range was made to infiltrate.

Rugby carries its own dress-up tradition, and a club dinner is one of the few remaining places where a tie is genuinely expected. Scrum On My Face has been to more rugby club functions than most of our staff.

The office do, charity days and Christmas

Christmas party season is the obvious one, and it is where a loud tie beats a novelty jumper on every measure: cheaper, reusable, does not make you sweat through a three-course meal, and works in a restaurant with a dress code.

Charity days are the other big one. Movember, in particular, pairs perfectly with our range, since the whole point of the month is being conspicuous enough that somebody asks why. The Movember men's mental health hub explains what the month actually funds, and there is good writing on Movember as a gateway to year-round awareness that is worth ten minutes.

Wear it to the office on a normal Tuesday too. Nothing improves a spreadsheet day like a colleague quietly losing it at your neckwear during a stand-up.

Holidays, festivals and rooms with no rules at all

Dress codes are where a loud tie is cleverest, but they are not where it is happiest. Put one on somewhere with no rules whatsoever and it becomes pure comedy: a tie at a pool party, a tie with shorts and a bucket hat at a festival, a tie worn over a bare chest on the last night in Benidorm.

This is a real and popular use of the range and we would encourage it strongly. There is something about formal neckwear appearing somewhere entirely inappropriate that lands harder than any shirt can manage on its own.

Festivals in particular reward it. A man in shorts, a Hawaiian shirt, a bucket hat and a matching tie is the person everybody at the campsite remembers, and the tie is the detail that tips the outfit from loud into properly unhinged.

Loud Tie Versus Everything Else Blokes Try

The novelty jumper problem

Every December, thousands of men buy a jumper with a reindeer on it, wear it twice, and then look at it in a drawer for eleven months feeling faintly sad. The novelty jumper is the most-purchased and least-used comedy garment in Britain.

It has three problems. It is seasonal, so it dies on 26 December. It is hot, and the average work Christmas do happens in a restaurant with the heating cranked up. And it cannot go anywhere with a dress code, so the moment the party moves to a decent venue you are the underdressed one.

A tie has none of those problems. It works in January, it works in a heatwave, and it walks into any room that a plain tie could. Same laugh, twelve months of use, and it costs less.

Socks, cufflinks and the other quiet rebellions

Novelty socks are the classic hedge. The trouble with socks is that nobody sees them. You are wearing a joke that requires you to cross your legs and hope, and the payoff is a colleague clocking a cartoon on your ankle for half a second.

Cufflinks have the same issue with added expense. They are lovely, they are subtle, and subtle is not what we do. If your goal is to be noticed, wearing your one bit of personality on a piece of metal the size of a five pence coin is an odd strategy.

Bow ties get closer, and a loud bow tie is a genuinely strong move at the right event. The reason we build straight ties is surface area: a standard tie gives you roughly four times the print, running down the exact line people look at when they talk to you.

Straight comparison

Item Times worn per year Passes a dress code Visible in a photograph Verdict
Novelty jumper Two, maybe three Rarely Yes Hot, seasonal, mostly drawer decoration
Novelty socks Plenty Always Almost never A joke nobody gets to hear
Loud cufflinks Occasionally Always Barely Expensive and tiny
Loud bow tie Handful Usually Yes Strong at black tie, limited elsewhere
Loud tie All year Always Every single one The one that actually earns its money

None of this is an argument for owning one thing. Own the socks and the jumper and the tie, and wear them at the same time if the mood takes you. The point is simply that if you are buying one item to be remembered by, the tie does the heavy lifting.

Buying Loud Ties For A Whole Group

Ushers, stags and teams

Group orders are the best thing that happens to our tie range. Eight ushers in matching prints, a rugby squad in Scrum On My Face for the end-of-season dinner, a golf society kitting out for the presentation night: all of it works because a tie is the loud item nobody can argue is inappropriate.

Groups also solve the confidence problem. The man who would not wear a psychedelic tie alone will wear it happily when seven mates have one on. That is the entire social physics of a stag do and it applies equally to an office team.

Practical tip from watching hundreds of these: order two spares. Somebody's will end up in a hotel room, a taxi or a hedge, and a spare turns a small disaster into a story.

Matching prints or a spread across the range

Two approaches and they both look great in photographs. Everyone in the identical print reads as a team and photographs beautifully in a line. Everyone in a different print from the same collection reads as chaos with intent, which is arguably more fun at a reception.

Our recommendation for weddings is identical for the ushers and a spread for the evening crowd. For stag weekends, spread the whole time, because half the entertainment is watching which mate ended up with the aubergines.

Either way, add the shirts if the budget stretches. A group in matching ties is good. A group in matching ties and matching Hawaiian shirts is the photograph that ends up framed in somebody's downstairs toilet for a decade.

Timings and ordering

Order earlier than you think. Group sizes always grow, somebody always joins the party three weeks out, and there is nothing worse than one bloke in a plain tie at a table of flamingos.

Delivery timings, sizing and returns are all laid out on the FAQ page, and the full product list shows what is available across every category if you are building a group order that includes shirts and hats.

If you want a hand picking prints for a group, drop us a line. We enjoy this far more than is reasonable, and we have opinions about which tie suits a best man who is dreading his speech.

The Practical Bit: Knots, Length And Fit

Which knot suits a big print

Knot choice matters more with a loud tie than with a plain one, and not for the reason style magazines give. It matters because the knot eats print. A fat knot swallows a chunk of pattern and leaves you with a lump of colour at the throat instead of a recognisable design.

The four-in-hand, the simple one most men tie by instinct, is our recommendation for anything busy. It uses less fabric, sits slightly asymmetric, and leaves more of the print visible down the front where people can actually read it.

Go Windsor if the print is large-scale and repeats often, since you can afford to lose some. Go four-in-hand if the design has a focal image, like the mushrooms or the F1 graphics, that you would rather not bury. That is the whole rule, and anybody telling you a knot reflects your character has too much time.

Length, and the mistake everyone makes

The tip should land at your belt buckle, roughly. Slightly above is fine, slightly below is fine, wildly short is the one that ruins photographs and it is entirely avoidable.

Taller blokes: take more length on the front blade before you start, because the back blade is where you want the shortfall. If the skinny end pokes out below the fat end, tuck it into the keeper loop and nobody on earth will notice.

If you are wearing the matching pocket square from the set, fold it loosely rather than in a sharp military point. A loose fold shows more print. Same principle as the knot, just at the other end of the jacket.

Fabric, feel and what to expect

Our ties are printed, not woven, which is what makes the colours as aggressive as they are. Woven silk cannot do fluorescent fruit. Printing can, and the trade-off is a smoother, slightly cooler feel in the hand than a heavy traditional tie.

They knot cleanly and they hold. They are lighter than a wool tie, which is a genuine advantage across a long summer wedding when the marquee hits thirty degrees and the man in heavyweight wool is having a hard afternoon.

Sizing questions come up often, and the FAQ page covers dimensions, delivery and returns properly. The short version: standard adult length and width, nothing eccentric, so it behaves exactly like the tie you already own until somebody looks directly at it.

Wearing it with a collar that is already busy

People ask whether a printed tie works over a printed shirt. It does, and it is one of the best things you can do with the range, particularly when the two prints are the same design.

Matching print on print reads as deliberate and it photographs brilliantly. Different prints together read as chaos, which is the other correct answer. There is no version of this where you have gone too far, so pick whichever makes you laugh harder in the mirror.

The only genuinely practical note is collar size. A wide-spread collar gives a big knot room to sit properly, a narrow point collar suits the slimmer four-in-hand. That is a fit question, not a volume question, and it applies exactly the same whether the tie has stripes or unicorns on it.

Looking After A Loud Tie So It Survives The Year

Spills, stains and the inevitable pub incident

Something will get on it. Curry at the reception, red wine at the Christmas do, an ill-judged pint at the rugby. This is normal and it is not the end of the tie.

Blot, never rub. Rubbing pushes the mark into the weave and spreads it across a print you rather liked. Cold water on a clean cloth, press, lift, repeat, then leave it to dry flat and away from a radiator.

Do not put it in the washing machine. Do not iron it directly, ever, because heat and printed fabric have a poor relationship and the shine you create is permanent. If it needs pressing, a cool iron over a tea towel, briefly, and only if you must.

Storing it without killing the print

Roll it, do not fold it. Start at the narrow end and roll loosely, then stand it in a drawer. That keeps the knot area from developing a permanent crease line right where everyone looks.

Hanging works too if you have the rail space, though ties left hanging for months can stretch slightly at the neck. Rolled in a drawer is the low-effort answer and it is what we do with ours.

Untie it properly at the end of the night. Reverse the knot rather than yanking the skinny end through, which is the single most common way a tie gets wrecked, usually at two in the morning by a man who is no longer at his sharpest.

Packing it for travel

Roll the tie and tuck it inside a shoe or a rolled shirt. It arrives uncreased and takes up genuinely no space, which is the whole reason a tie is such a strong item for stag weekends and holidays where luggage is being fought over.

If you are taking the full matching set, roll the tie inside the shirt so the print stays together and you are not hunting through a case at 6am. Our bad shirt night guide has more on kitting out a group without anyone forgetting half of it.

One spare, always. Somebody in your party will not have brought one and the goodwill you buy by producing a second flamingo tie from a rucksack is genuinely disproportionate.

Why A Daft Tie Does More Than Get A Laugh

The reason any of this exists

In 2022 our founder John lost his best friend Aine to mental illness. She was one of those people who seemed full of life, which is exactly why her death hit the way it did, and it made the silence around the whole subject impossible to ignore.

John had spent years travelling in loud shirts, and he had noticed something. The shirts made strangers talk to him. They made conversations start that otherwise would not have. That observation turned into both brands, and the full story is on our about page.

A tie cannot bring anybody back. It can start a conversation that reaches someone else in time, and that is a low bar for a bit of printed fabric to clear.

The conversation a ridiculous tie starts

This sounds like marketing until you have worn one. A loud tie gives strangers permission to speak to you. It signals that you do not take yourself too seriously, which in British social terms is roughly equivalent to opening the door.

Blokes in particular do not do well at starting conversations from nothing. Give them a prop and they are away. The number of customers who tell us the shirt or the tie was the thing that got a mate talking on a bad day is the part of this job that makes it worth doing.

There is decent evidence and better writing on why colour and clothing affect mood, and our post on dopamine dressing covers that side properly.

Where the money goes, and where to get help

Profits from every item, ties included, help fund mental health charities. That is the arrangement and it has been since day one.

If you or somebody near you needs support rather than a tie, the good organisations in the UK are easy to find. Mind works so nobody faces a mental health problem alone. Andy's Man Club runs free peer support groups for men across the country. The Mental Health Foundation's get help pages are a good starting map, Movember's support directory is aimed squarely at men, and this roundup of free UK resources is genuinely useful. The Big Issue's guide to UK mental health charities explains what each one actually does.

Loud Ties: Your Questions Answered

Will I get away with a loud tie at a formal wedding?

Almost always, yes. Wedding dress codes ask for a suit and a tie, not for a specific print, and the evening reception in particular is where a loud one earns its keep. If you are in the wedding party itself, have a word with the couple first, mostly because they will probably want the whole group in matching ones once they hear the idea.

Does the tie come with anything else?

Every tie in the range is a set, so you get a matching pocket square with it. Several prints also exist as shirts, blazers, bucket hats and shorts, so you can build outward as far as you fancy. The full shop shows which prints run across multiple items.

Can I wear two loud items at once?

You can wear four. Matching tie, shirt, blazer and hat is the point of the range existing, not a hazard to be avoided. We are not a fashion brand and we do not do restraint, so wear the lot and enjoy yourself.

How do I wash a printed tie?

You do not machine wash it. Blot spills with cold water on a clean cloth, dry flat, and keep hot irons away from the print. Roll it for storage instead of folding. Treated like that, a tie will comfortably outlast several years of Christmas parties.

Which print should I start with?

Flamingo or leopard if you want something that reads from a distance and suits every occasion. Mushrooms or Trippy Space if you want people to come over and ask about it. F1 or rugby if you have a specific event in the diary. Have a look at the full tie range and pick the one that makes you laugh first, because that is a reliable guide.

Are loud ties only for men?

No, and the number of women buying them has climbed every year we have been doing this. A printed tie with a shirt, a blazer, a suit or a dress works exactly as well, and the tie sets are cut to a standard adult length rather than anything gendered. Race days and office parties are where they turn up most.

What if my workplace has a strict dress code?

Read it properly first, because most are looser than people assume. Codes tend to specify collar, tie and jacket rather than colour or pattern, which means a loud tie usually sits inside the rules rather than outside them. If yours genuinely bans patterns, save it for the Christmas do and enjoy the reaction twice as much when it arrives.

Which occasions should I avoid?

Very few, honestly. Use your judgement at a funeral unless the person would have loved it, in which case several of our customers have done exactly that and reported it went down beautifully. Everywhere else, from a job interview at a firm with a sense of humour to a christening, is fair game.

Go And Ruin A Dress Code

The tie is the smallest thing we make and it does more per square inch than anything else in the range. It gets you through the door at events with rules, it starts conversations you would not otherwise have, and it costs less than the round you will buy afterwards.

Start with one print, then find out that the same design exists as a shirt, a blazer and a hat, and go from there. There is no ceiling on this and nobody has ever complained about a man who committed.

Every set sold puts money behind mental health charities, which means the daft tie around your neck is doing a job while you are at the bar. Have a look through the loud ties collection at Bad Shirt Club, pick the one that made you laugh, and go and be the most interesting person at somebody's wedding.

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